What is a Borrower Alert and Why Did I Get One?

A Borrower Alert is a RETR notification that one of your past borrowers has listed their home for sale. It’s a signal they may need financing for their next home. RETR tracks your past borrowers and agent partners automatically, using your historical book of business.

What Is a Borrower Alert in RETR?

A Borrower Alert tells you when a previous borrower lists their home for sale, so you can reconnect and help with their next mortgage.

RETR automatically tracks the activity of your past borrowers and agent partners using your historical book of business. That makes it easier to spot new lending opportunities and strengthen client relationships.

Why Did I Receive a Borrower Alert?

You received a Borrower Alert because one of your past borrowers recently listed their home for sale.

That may mean they’re getting ready to buy another property and could need financing. Reaching out early lets you reconnect before they start working with another lender.

Borrower Alerts help mortgage professionals:

Re-engage past borrowers
Generate repeat business
Identify new loan opportunities
Stay informed about client activity

I Don’t Have a RETR Account. Why Did I Get a Borrower Alert Email?

If you haven’t signed up for RETR but got a Borrower Alert email, you were likely enrolled in the Borrower Alert Trial.

As part of this program, RETR creates a free trial account for you, so you can view alerts about your past borrowers and see how RETR helps mortgage professionals find repeat business.

How Does the RETR Borrower Alert Trial Work?

✅ The trial is free and lasts 30 days from the date you receive your email.
✅ You can view Borrower Alerts about your past borrowers during the trial.
✅ You can keep using RETR after the trial by logging in and choosing a subscription plan.
❌ You will not be charged. The trial expires automatically when it ends.

What Does RETR Include?

RETR is a platform for mortgage professionals that provides:

Loan officer and real estate production data back to 2017
Historical transaction and loan history
Borrower and agent relationship tracking
Business development tools for mortgage professionals
Insights to help you grow referral relationships and repeat business

How Can I Learn More About RETR?

Borrower Alerts are one of many ways RETR helps mortgage professionals grow their business. To see the platform in action, register for a free Intro to RETR demo, held every Monday at 2 PM EST.

To see plans and pricing, see How much does RETR cost?