What Do RETR Home Value Report (HVR) Alert Tiers Mean?

RETR tracks how borrowers interact with the Home Value Reports (HVRs) you send and assigns each action an engagement tier from 1 to 6. Lower numbers mean stronger interest: Tier 1 means the borrower clicked to message you, and Tier 6 means the email was only delivered. RETR emails you when a borrower reaches a high-interest tier, so you know when to reach out.

HVR Alert Tiers Explained

Tier	Borrower action	What it means	Email alert?
1	Send Message	Clicked the option to send you a message. You should also get an email with their message.	✅ Yes, reach out now
2	Unlock Equity	Clicked the equity option, showing interest in tapping their home equity	✅ Yes, great time to reach out
2	Home Improvements	Clicked home improvement information	✅ Yes, great time to reach out
3	Search Homes	Clicked the option to search nearby homes, so they may be thinking about buying	✅ Yes, great time to reach out
4	Edited Info	Edited their loan information, such as the interest rate	—
5	Email Clicked	Clicked a link in the email, but not a key link like Unlock Equity or Send Message	—
5	Visit Report Frequently	Opened the email several times, but hasn’t clicked anything significant	—
6	Email Opened	Opened the email	—
6	Email Delivered	Email was delivered to the borrower’s inbox	—

When Does RETR Send HVR Alert Notifications?

RETR emails you when a borrower reaches a high-interest engagement tier. You won’t get an alert for every activity, only the ones that signal real interest, so you can focus your outreach on the borrowers most likely to act.

✅ You get email alerts for high-interest tiers.
❌ You don’t get alerts for every activity tier.
❌ In-app notifications aren’t available yet.

Note: In-app HVR notifications are coming in a future update.

How Should I Follow Up on HVR Alerts?

If the borrower…	Consider reaching out about…
Sent you a message (Tier 1)	Their message. Reply quickly
Clicked Unlock Equity (Tier 2)	Cash-out refinance or a home equity loan
Clicked Home Improvements (Tier 2)	Financing options for renovations
Searched nearby homes (Tier 3)	Buying a new home and getting pre-approved

Learn More About Home Value Reports

To set up and send HVRs, see How to send Home Value Reports to past borrowers in RETR.